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Social Issue
END HUMAN TRAFFICKING
Human trafficking involves using force, fraud, or coercion to obtain some labor or commercial sex act. Every year, millions of men, women, and children are trafficked worldwide – including right here in the United States. It can happen in any community, and victims can be of any age, race, gender, or nationality. Traffickers might use violence, manipulation, or false promises of well-paying jobs or romantic relationships to lure victims into trafficking situations.
In this project, collaborating with the Polaris agency, I made series of posters for the public to enhance their awareness of this social issue. In addition, to appeal to the public to engage with this issue to help those victims, we develop a theme campaign “Code” & “De-code”, which means code of victims and de-code of trafficker. It will apply at the Airport to impact people.
IDEATION SKETCHES

STRATEGY
Poster, Education
MEDIA
Commuter, Airport, Subway
Collabrate with Polaris
Reward
This project gets IDA design awards
2021, Honorable Mention


POSTER



Code & De-code theme design campaign.
Through interview some people, we focus on the airport, which is an important place to transit, trafficking people. So applying plain and direct graphic, “ Code & De-Code,” to appeal public’s attention




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